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Station Profile

beyonce 1Format & Call Letters

Rhythmic CHR - KHQT FM

Format Description

KHQT-FM has established itself as Southern New Mexico’s hit music leader. 

HOT 103 continues to be one of the most listened to radio stations in the Las Cruces area.

HOT 103 targets affluent adults 18 to 34 years of age.

brunomars 2HOT 103 is designed to reach active consumers in their prime spending years.

HOT 103's Rhythmic CHR format delivers young adults that are at the “Age of Acquisition”, the perfect time to build Brand Loyalty with your business!

HOT 103 Artist Profile: Artists include: Rhianna, Usher, Beyonce, Kesha, Drake, Ed Sheeran, SIA, Maroon 5, Demi Lovato, Chris Brown, The Weekend, Fall Out Boys, Bruno Mars, Lil Jon, Paramore, Jay-Z, Eminem, Selena Gomez, Katy Perry, One Direction, Pitbull and more. 

Get your message out to thousand of potential new customers each week with HOT 103.


family 8Demographic Profile

HOT 103 has wide demographic appeal with consumers who have large purchasing power!

Age: HOT 103 super serves Las Cruces and surrounding areas targeting Adults 18-34 and is one of the top rated stations 18-49. 73% of all HOT 103 listeners are between the ages of 18 and 49.

Gender: Females 12+ living favor the HOT 103 format. Approximately  65% of HOT 103 listeners are female while 35% are male.

women shopping 3Occupation: HOT 103 targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Education: Over 60% of Americans who listen to CHR music have attended college.

Household: 50% of HOT 103 listeners have children under 18 that reside in their household.

Investments: HOT 103 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

HOT 103 listeners are in their prime spending years.


Lifestyle Profile

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HOT 103 listeners have high disposable income and great purchasing power!

HOT 103 targets home owners. A huge category with these consumers is home improvement and home decorating.

In the past year many of HOT 103 listeners have spent money on painting or wallpaper, remodeling bathrooms and kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.

Household Income: HOT 103's listeners have earning power.

girl gym- Over 75% of HOT 103 adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000.
54% of HOT 103 listeners have household incomes over $50,000.
- Almost 35% have an income over $75,000.

Spending: HOT 103 targets listeners with large purchasing power with retail sales in Las Cruces and surrounding areas.

Activities: HOT 103 attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, hiking, and enjoy going out to music concerts, sporting events, and bars and restaurants.

HOT 103 listeners enjoy going out to music concerts, sporting events, bars and restaurants more so than the average American.

Get more customers and increase sales with HOT 103.


Here's Why HOT 103 Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

HOT 103 format allows advertisers to reach a large consumer group that can’t be reached with any other station.


HOT 103 Listeners

HOT 103 has wide demographic appeal with consumers who have purchasing power!

woman carkeys 3HOT 103 listeners purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTV's, digital video recorders (TiVo) and digital cameras. 
-  Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoy going out to restaurants often every month. Over 80% went out in the past month.  
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

HOT 103 targets affulent listeners with purchasing power in the Las Cruces and surrounding areas.


community 1We Are Las Cruces

Station Philosophy: HOT 103 is committed to super serving the community.

The station has a strong focus on events, issues, entertainment, civic functions, as well as, charitable causes.

HOT 103 takes pride in being an important part of the fabric of our community.


Wake Up With To The Big Show On HOT 103

Joey Hernandez can be heard in the mornings on HOT 103 Big Show.

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Born and raised in New Mexico, Joey has been on the airwaves in Las Cruces for over 8 years. While attending New Mexico State University, he came across a job opportunity at Radio of Las Cruces. Joey said, “I haven’t looked back.”

Jackie Marquez, having been trained by one of the greats, keeps in the tradition of her mentor and inspiration, Steve Crosno. Like Steve, Jackie’s love centers on the Mexican Culture, music and the heart of what is the community of Las Cruces. She also believes in the power of high volume and hair. Whatever kind of day you’re having you can count on Jackie to get it started on the right beat. 

Start your day with The Big Show weekday mornings on HOT 103.


HOT 103 Coverage Map

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