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Station Profile

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Classic Rock - KSNM FM

Format Description

Classic Rock 98.7 is not an era of music – it is a state of mind. Classic Hits includes hits of the 1960's, 1970’s, 1980’s.

Classic Rock 98.7 is targeted to reach affuent adults between the ages of 35 to 64.

Classic Artists: Superstars like the Rolling Stones, AC/DC, Lynyrd Skynyrd, U2, Led Zeppelin, Bob Seger, Dire Straits, Van Halen, Police, David Bowie, Gun N Roses, Rush, ZZ Top, Pink Floyd, The Who, Boston, Steve Miller Band, Beatles, Red Hot Chili Peppers, CCR, Queen, R.E.M., Eric Clapton, Genesis, Jimi Hendrix and Aerosmith have made this format one that will stand the test of time!

u2 no3dClassic Rock 98.7's music format has grown as one of the fastest growing formats in America over the past decade.

Classic Rock 98.7's has also become a very popular at work choice for listeners. 

The top three regular uses of radio for Classic Hits audiences in America are music, news and weather.

Classic Rock 98.7 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Classic Rock 98.7's Classic Hits music format continues to be one of the most top rated formats in America for advertisers.

Classic Rock 98.7's is designed to reach active consumers in their prime spending years.

Demographic Profile

man 4Classic Rock 98.7 has wide demographic appeal with consumers who have purchasing power!

Age Composition: The majoriety of Classic Rock listeners in America fall into the 25-64 age group.

Ages: 18-44   Over 35%
Ages: 25-54   Over 75%
Ages: 35-54   Over 65%
Ages: 35-64   Over 85%

Gender: Almost 55% of Classic Hits listeners in America are male while over 45% are female.

couple shopping5Household Income: Classic Rock listeners in America have high earning power.

- Over 30% of Classic Rock listeners in America have an income over $75,000.
- Almost 25% of Classic Rock listeners in America have an income of $50,000 -$74,999.
- Over 26% of Classic Rock listeners in America have an income of $25,000 - $49,999.
- Over 55% of Classic Rock listeners have an annual household income of over $50,000 a year.

Occupation: Classic Rock 98.7 listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are also employed as Administrators or Clerical staff.

Education: Classic Rock 98.7 listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

Get your message out to thousand of potential new customers each week with Classic Rock 98.7.

Lifestyle Profile

Classic Rock 98.7 listeners are in their prime earning and spending years.

Home: Classic Rock 98.7 targets home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

construction 20- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

Classic Rock 98.7 targets listeners with large purchasing power with retail sales in Las Cruces and surrounding areas.

electronics 9

Classic Rock 98.7 Listeners
- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  

- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories. 

fitness 7Investments: Classic Rock 98.7 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: The Classic Rock 98.7 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends.

These listeners dine out frequently, attend local and regional sporting events and concerts.

Classic Rock 98.7 has wide demographic appeal with affluent consumers!

community 3We Are Las Cruces

Classic Rock 98.7 is committed to super serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community.

At Classic Rock 98.7 we love taking part in community events and getting behind local causes that affect our listeners.

Classic Rock 98.7 is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.

Classic Rock 98.7 Coverage Map

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