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Station Profile

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Format And Call Letters

Oldies - KWML - 104.5 FM & AM 570

Format Description

KOOL Oldies The Greatest Hits in Southern New Mexico features the golden era of pop, rock, and soul: hits from the '60s and '70s.

KOOL Oldies features rock and roll history and the timeless artists of the era. If there is any place that loves the great tunes of the 60s and 70s it is Las Cruces, New Mexico. KOOL Oldies targets baby boomers with far more discretionary money than any other demographic.

elton john no 3dKOOL Oldies of Las Cruces gives the 55 plus audience back their own radio station with the music they love!

KOOL Oldies plays songs from Superstars like The Beatles, Little Eva, Elton John, The Shocking Blue, Bee Gees, Chicago, The Monkees, The Rolling Stones, Percy Sledge, The Doobie Brothers, The Temptations, Stevie Wonder, James Taylor, Orleans, The Supremes, Fleetwood Mac, Three Dog Night and more. 

KOOL Oldies is one of the most powerful performing formats for advertisers today!

KOOL Oldies delivers listeners with a high disposable income in their prime spending years.

Demographic Profile

KOOL Oldies  has demographic appeal with affluent consumers who have purchasing power!

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Gender: KOOL Oldies  targets a male and female audience equally.

Age: KOOL Oldies  targets listeners in the prime 45+ age group, America's most affluent demographic. The Oldies format delivers a higher composition among its adult 45-64 listeners by a wide margin over all other formats.

SpendingKOOL Oldies  targets affluent listeners with retail purchasing power.

Household Income: KOOL Oldies  targets listeners with high disposible income:

Education: KOOL Oldies  listeners are well educated.

Occupation Profile: KOOL Oldies  targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

KOOL Oldies  listeners are in their prime earning and spending years.


Lifestyle Profile

KOOL Oldies  targets affluent home owners. A huge category with these consumers is home improvement and home decorating.

construction 16Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

 KOOL Oldies  is designed to reach active consumers in their prime spending years.

electronics 9- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: KOOL Oldies targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: KOOL Oldies attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, fishing, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts, bars and restaurants.

Get your message out to thousand of potential new customers each week with KOOL Oldies.

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

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- Boomers make-up HALF of the entire U.S. population.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple 23-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

KOOL Oldies delivers listeners with a high disposable income in their prime spending years.


KOOL Oldies  Coverage Map

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