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Station Profile

keith urban no 3dFormat & Call Letters

Country - KGRT FM

Format Description

KGRT-FM has established itself as Southern New Mexico’s country music leader.

Your Country 103.9 KGRT plays the biggest Country music artists in America today. KGRT FM is the region’s only heratage based Country Radio Station. KGRT FM has been in format for over 31 years!

We are community-based radio with a total focus on “live & local”.

Your Country 103.9 KGRT targets affluent listeners 18 to 54 years old. The Country Music format year to year continus to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

CarrieUnderwoodWe play the greatest Country Music! Our core artists include Luke Bryan, Blake Shelton, Keith Urban, Carrie Underwood, Miranda Lambert, Jason Aldean, Lady Antebellum, Zac Brown Band, Florida Georgia Line, George Strait, Sugarland, Eric Church and more.

The Your Country 103.9 KGRT Country music format has become a very popular at work choice for listeners.

KGRT FM allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

Your Country 103.9 KGRT has wide demographic appeal with consumers who have purchasing power!

couple 22Age Composition: KGRT FM targets affluent consumers in the the 18 to 54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 year old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: Country listeners in America have approximately a 50/50 split between males and female.

Occupation: KGRT FM listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are employed as Administrators or Clerical staff.

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Household Income: Your Country 103.9 KGRT listeners have high earning power.

- Over 25% of Country listeners in America have an income over $75,000.
- Almost 25% of Country listeners in America have an income of $50,000 - $74,999.
Almost 30% of Country listeners in America have an income of $25,000 - $49,999.

Education: Your Country 103.9 KGRT listeners are well educated.

-  Over 16 % Completed college or more.
-  Almost 35% Have completed some college.
-  Almost 40% Completed high school.

Market your business to thousands of potential new customers each week with Your Country 103.9 KGRT.

Lifestyle Profile

Your Country 103.9 KGRT listeners are in their prime earning and spending years.

KGRT FM targets home owners. A huge category with these consumers is home improvement.

construction 10Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

The Your Country 103.9 KGRT is targeted to reach active consumers in their prime spending years.

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Your Country 103.9 KGRT Listeners Have Purchasing Power

Your Country 103.9 KGRT targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

KGRT FM Targets The Most Powerful Demographic Force In American History

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- There are 80 Million Boomers. 
- Boomers make-up HALF of the entire U.S. population.
- Boomers control HALF of the nation’s aggregate household spending.

Activity: Your Country 103.9 KGRT attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.
Investments: Your Country 103.9 KGRT 
targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Your Country 103.9 KGRT is committed to delivering the best value for advertisers today delivering an audience in their prime 

Your Country 103.9 KGRT Coverage Map

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